PSY 227: Drugs and Behavior
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Drugs and Media Homework

(Modified from Bates & Wigtil1994)

The use of psychoactive drugs is prevalent in the media--whether that be advertisements on radio, television, or in print, song lyrics, movies, or books. How might these media depictions influence human behavior when it comes to the use of psychoactive drugs?

For this assignment, your mission is to find two media depictions of alcohol or other drug use. You can use ads in newspapers or magazines, from radio, or television. You may also use lyrics from songs or MTV-type videos. Or you can use movies or books.

For each of the media depictions you choose, answer the following questions:

A. Brief description of the ad, song, video, etc.:

B. List one thought, feeling,or mood that you experience from taking in this media depiction:

  1. Thought
  2. Feeling
  3. Mood

C. Does this media depiction of drugs and/or alcohol stimulate sex appeal, romance, excitement, or some other feeling? Describe what you think the media producers are shooting for here

D. What do you think is the intended audience for this media depiction? What impact do you think this depiction might have on that audience?


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